Aug 15th @ China

L''Oréal and Magic Holdings International Limited have issued a “joint announcement” regarding L''Oréal''s proposal to acquire all of the shares of Magic Holdings International Limited, a company listed in the Hong Kong Stock Exchange (stock code: 1633.HK). The proposed price is 6,30 HK dollars per share.

L''Oréal''s proposal is supported by Magic''s Board of Directors. Six key shareholders, representing 62,3% of the company''s equity, are already committed to supporting L''Oréal''s proposal.

A specialist in cosmetic facial masks, Magic''s turnover in 2012 was approximately 150 million euros (+29% vs 2011). Facial masks are one of China''s beauty market''s fastest growing areas with very promising development prospects. Magic''s MG brand is one of China''s leading brands in this category.

Aug 12th @ Shanghai, Beijing, Taipei, Hong Kong

A. Lange & Söhne launched a China national tour for a collection of classic pendant watches since this July.

Read in Chinese: http://fashiontrenddigest.com/d/13759.shtml

Aug 13th @ APM, Beijing

Kipling, a Belgium fashion brand, worked with EZFM, a radio station, built up a live broadcast house at APM department store in Beijing.

Read in Chinese:  http://fashiontrenddigest.com/d/13770.shtml

Aug 10th @ Sunshine Beach, The Bund, Shanghai

Havaianas threw up a beach party at The Bund with a DIY style flip-flops (Make Your Own Havaianas).

Read in Chinese:  http://fashiontrenddigest.com/d/13776.shtml

Aug 30th - Sep 16th @ K11, Shanghai

Burberry is going to bring in an exhibition of trench coat from Aug 30th - Sep 16th @ K11, Shanghai. The exhibition is inspired by the campaign of "Art of Trench Coat" for online media. Car Delevingne, a well-known British model and the ambassador of Burberry Body Tender perfume, is invited and asked to be the hostess of the event. At the same time, a trench coat photo sharing campaign will be launched on social media.

Read in Chinese:  http://fashiontrenddigest.com/d/13788.shtml