2014-2015 秋冬趋势报告Trend Report 2014/2015 A/W
Nicoline van Enter
荷兰鞋类设计中心创意总监
Creative Director, SLEM
SLEM, the new international footwear education and innovation centre, is the brainchild of Nicoline, worldrenowned footwear forecaster and consultant. Being educated as an engineer, journalist and market researcher, she is known for her broad view, connecting aspects from society, culture, design and technology through a creative yet practical and commercial approach.
荷兰鞋类设计中心SLEM 是一个国际化的鞋类创意和教育中心,我们的理念是让参与者能用鞋子改变世界。当下和未来的10年,人口呈爆发式的增长,但是人们对鞋类的需求却受到目前产品和分配过程的限制,这将引发急切的意味深长的变革需求。SLEM提供独特的教育和资讯服务，为全球鞋履业者提供最佳创意平台。
如何自创微品牌DesignDirect - How to start our own microbrand
Roger BALL
香港理工大学设计学院教授
Professor of Product Design at the Hong Kong Polytechnic University
今天，大量生产不再是唯一的游戏规则。全球的设计师，艺术家和创业家挣脱传统企业模式的束缚，透过网际网路大步走向消费者；直接跟工厂合作的趋势使他们更能自由发挥创意潜能，自助创造个人微品牌。作者用自身经验和读者分享创业新契机，带领设计师和创业家进入DesignDirect的新时代。
Mass production is no longer the only game in town. Designers, artists and entrepeneurs around the world have bypassed corporations to reach consumers directly through the internet. Outsourcing their production directly to factories they are realizing the creative potential possible with your own personal self-financed micro-brand. Roger outlines his vision of the exciting new opportunities waiting for designers and entrepreneurs as they step forward into the new age of DesignDirect.
时间：3月25日 14:00-17:00
地点：上海展览中心中央大厅会议室 Meeting Room, Central Hall（上海市延安中路1000号）
名额限制：60人
报名方式：姓名+电话+邮件+职位+公司至event@fashiontrenddigest.com
