足球明星大卫贝克汉姆David Beckham将在08年代言Armani旗下Emporio Armani的内衣系列。前两天，该Campaign的一张照片公布于世，本次拍摄由Mert Alas和Marcus Piggott操刀。这组广告照片将在二月的美国版《Vanity Fair》率先刊登。

Giorgio Armani对此次合作非常满意，他说："David is truly a modern day icon in that his fame extends well beyond the realm of soccer. He represents a notion of modern masculinity: as a sports hero, husband and father. He is also a man with a great sense of style. There was a time when soccer players were not always considered to be fashion role models. David Beckham has helped to change that."

Armani向来喜欢用足球运动员代言，现今英格兰国家队和切尔西俱乐部的西服都由Armani设计提供。球星中罗纳尔多、菲戈、亨利、维耶里、卡纳瓦罗和舍甫琴科都曾为Armani品牌拍广告，最近则是金球奖得主Kaka拍摄Armani Jeans的广告。而舍甫琴科更是Armani品牌在乌克兰的代理。

贝克汉姆与Armani相识于06年世界杯前为英格兰国家队定制服装时，他也非常看重此次代言："I've been a big fan of his style for a long time and, through the years, my wife and I have become friends with him, so I'm happy to be working with him now. For me Giorgio Armani is a man who has been at the top of his game for more than thirty years."

不过小贝自从离开皇马加盟洛杉矶银河后足球事业并不顺利，伤病不断，英格兰又被拒在明年欧洲杯外，他的国家队生涯也可能停止于99场。

但是凭借他巨大的个人魅力，辣妹维多利亚的经营能力，和Tom Cruise等的深厚友谊，长红于好莱坞和时尚圈应该不成问题。