adidas Originals为朗朗设计了一双Sneaker,这一限量版Gazelle是街头时尚与高雅音乐的一次完美结合,25岁的朗朗将在北京奥运会开幕式上表演。朗朗自己是一位运动迷,长久以来都十分喜欢adidas品牌,他对此次的合作有如下评论:
"As an international pianist I combine both artistry and enthusiasm for sports – especially football. This was the beginning of a concept to make a special adidas artist shoe model. adidas as a brand is more than only sports. adidas is strongly showcased in the music scene. Therefore the linking of sports and culture is a very natural combination."
adidas Originals的全球副总裁Ben Pruess说:
"Lang Lang is a true original. His passion for creativity, fun and individuality are evident not only in his music and his lifestyle. His skills in using the piano as a tool of self-expression are truly world-class and not unlike that of any top sportsman, artist and creator. His passion for fashion, football and the elements of adidas Originals shows the dynamic lifestyle of our brand and consumers' life."
adidas Originals的标志性鞋款Gazelle于1968年推出,高雅的黑色和金色朗朗限量版在鞋后跟处有其中文名,更有朗朗标志性的弹琴动作金色印花。
此款鞋将于今年6月在世界各地精选的店铺上市,售价85欧元。