Sep 13th @ Kerry Centre, Shanghai

CH Carolina Herrera announced its grand openning at Kerry Centre, Shanghai. CH Carolina Herrera arranged a media preview of its 2013 AW collection. Ren Da Hua, Huang Yi was invited to reveal the new store at ribbon-cutting show.

Read in Chinese: http://www.fashiontrenddigest.com/d/14118.shtml

Sep 11th @ K11, Shanghai

Max Mara, an Italian qualified fashion brand, held its grand openning of a new store at K11, Shanghai. Max Mara designed a special and limited edition coat for this new store.

Actress Sun Li and Gao Yuan Yuan, Zheng Zhi Gang, CEO of Xin Shi Jie Development Co., Zhong Shao Jian, Managing Director of Hua Dun International, Luca Uras, Managing Director of Max Mara Asia Pacific & middle East, Zhou Xiao Yan, executive Director of Hua Dun International, attended the ribbon-cutting ceremony.

Read in Chinese: http://www.fashiontrenddigest.com/d/14085.shtml

Sep 10th @ K11, Shanghai

Chloé Boutique, the largest store in China, opened at K11, Shanghai.

Read in Chinese: http://www.fashiontrenddigest.com/d/14076.shtml

Sep 10th @ China

Joyce Boutique, one of the oldest multi-brand store in Asia, launched a digital event named "Joyce Style Icon", publicly inviting every fashionista to upload their dress ups online at http://style.joyce.com. Wu Qi Long, Zhang Zi Lin, Chen Ran, Ji Ke Jun Yi, Ding Chun Cheng has joined the offline exhibition of this digital event.

Read in Chinese: http://www.fashiontrenddigest.com/d/14074.shtml

Sep 6th @ Shanghai, Beijing, Hong Kong

Vogue Fashion''s Night Out (FNO) landed in China for the fifth time. The once a year fashion shopping fiesta, organized by Vogue magazine, held two openning ceremonies in Shanghai and Hong Kong. Tens of shopping malls and brands in Shanghai prepared for the event.

Read in Chinese: http://www.fashiontrenddigest.com/d/14049.shtml